Apple is calling the $599 iPhone 16e (formerly SE) a budget phone.
It's almost PhP 40,000. Explains why only 10% of Filipinos own an iPhone.
In rich countries, it's a "phone that just works." For the rest of the world, it is a status symbol that shows how "elite" and "successful" you are.
Apple is truly an aspirational brand: Everyone wants an iPhone but few can afford it. Apple is proving the "walled garden" allegations.
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