"Many privacy laws, including the EU’s GDPR and California’s CCPA, require user consent for tracking. However, because fingerprinting works without explicit storage of user data on a device, companies may argue that existing laws do not apply which creates a legal gray area that benefits advertisers over consumers."

Hanna, #Tuta (@Tutanota), 2025

https://tuta.com/blog/digital-fingerprinting-worse-than-cookies

Evil, but smart. Time for a broad brush ban on surveillance advertising?

#privacy #surveillance #AdTech